Social Media

Last Updated: May 18, 2021
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​The Army Public Health Center (APHC) uses social media to provide quality public health messaging using evidence-based strategies that support Army Readiness and the health of the Total Army.

​Social Media Strategy

Social media is a powerful tool we use to communicate on a daily basis. These channels provide the opportunity to inform, influence and engage our audiences with high quality public health information and resources. APHC uses social media for disseminating short and engaging content to Soldiers, Veterans, leaders, DOD beneficiaries and the general public.

Writing for Social Media

Our social media content typically includes a graphic (e.g. image or short video) and 1-3 sentences of text depending on the platform. APHC's social media channels include Facebook, Twitter, Instagram and YouTube.

The following list contains five tips for creating social media content:

  1. Create a social media content planning sheet.

  2. Ensure each post has a statement AND an actionable recommendation for the audience.

  3. Be concise.

  4. Wisely choose hashtags, graphics, and links.

  5. Maintain a conversational tone and avoid colloquial language.


Sprinklr brand logo

The Army is using Sprinklr for enterprise-level social media content management. Army social media managers with Sprinklr access can now search, tailor, repurpose and publish COVID-19 and other social media assets including messaging and graphics created by the APHC by logging onto the Sprinklr Army Workspace and visiting: Link (license required).

The U.S. Army Office of the Chief of Public Affairs is responsible for managing the Army workspace and Sprinklr access. If you have additional questions the U.S. Army Public Health Center may be able to assist you with please email:

Follow and share messaging across APHC's social media channels