Social Media

Last Updated: December 11, 2023
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​​​The DCPH-A implements evidence-based social media communication strategies to foster a culture of prevention and informed decision-making among Service members and their families, resulting in improved health readiness and well-being across the military community.​

​Social Media Strategy

Social media is a powerful tool we use to communicate on a daily basis. These channels provide the opportunity to inform, influence and engage our audiences with high quality public health information and resources. DCPH-A uses social media for disseminating short and engaging content to Soldiers, Veterans, leaders, DOD beneficiaries and the general public.


Writing for Social Media

Our social media content typically includes a graphic (e.g. image or short video) and 1-3 sentences of text depending on the platform. DCPH-A's social media channels include Facebook, Twitter, Instagram and YouTube.

The following list contains five tips for creating social media content:

  1. Create a social media content planning sheet.

  2. Ensure each post has a statement AND an actionable recommendation for the audience.

  3. Be concise.

  4. Wisely choose hashtags, graphics, and links.

  5. Maintain a conversational tone and avoid colloquial language.

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Sprinklr brand logo  

Social media managers with an account in the Army Sprinklr Workspace can access social media assets created by DCPH-A by logging onto the Sprinklr Army Workspace and visiting: https://space.sprinklr.com/social/asset-manager/tab/post_assets (license required). 

Users without license can access assets publicly - DCPH-A Social Media Assets.

The U.S. Army Office of the Chief of Public Affairs is responsible for managing the Army workspace and Sprinklr access. If you have additional questions the DCPH-A may be able to assist you, please use the Contact Us form.​


Follow and share messaging across DCPH-A's social media channels

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